About

Experienced creative professional with a strong background in visual display, space planning, content production and project management, seeking to take the next career step in designing, organizing and styling. Expertise in coordinating all facets of design, creating stylized environments and expressing brand vision. Proven success in leading multifunctional teams to achieve project goals and adhere to company standards. Creative, strategic and quick-learning with an aptitude for conquering challenges.

Core Qualifications

  • Interior and Retail Design

  • Creative Collaborator

  • Project Management and Organization

  • Digital Content Development

  • Video and Photography Production

  • Propping and Styling

  • Basic Graphic Design

  • Branding and Marketing

  • Team Leadership

  • Design Consulting

  • Vendor and Client/Customer Relations

  • Material Sourcing

  • Color Palette Selection

  • Skilled with power drills and hand toolsTeam Leadership

EXPERIENCE

INTERIOR & DIGITAL CONTENT DESIGNER

IKEA Home Furnishings | Sept 2015 - Nov 2018

IKEA Home Tour was an online home makeover series sharing stories from across the country through IKEA USA's social media channels. A team of five design professionals planned, installed, and filmed each home makeover and produced all digital assets. Content available to view on the IKEA Home Tour Makeover Playlist.

  • Worked collaboratively with project team to develop and produce over 50 room makeovers with original digital content for a branded online makeover series.

  • Designed AutoCAD floor plans and elevations to create unique living spaces based on consultation with recipients.

  • Exceeded project goals generating over 82 million video views and over 720 million impressions with an average ROI of $4.10.

  • Prepared mood boards, drawings and phasing plans for executing makeovers.

  • Styled spaces for digital content working alongside photographer to establish camera angles and image composition.

  • Managed production shot lists, selected and edited images and created digital assets based on trends and best practices for each social channel.

  • Performed project's administrative tasks such as makeover budgets, purchase orders, scheduling timelines and inventory of supplies.

  • Led creative meetings coaching designers through planning stages, brand messaging, and story development.

  • Evaluated and selected makeover recipients to represent diverse spaces, furnishing needs and style expressions.

  • Organized and maintained a database of makeover plans and documentation, products and prices, recipient information and digital assets.

  • Prepared and communicated project highlights, statistics and research insights at interdepartmental meetings.

  • Developed structure and processes for planning and implementation, product procurement, and digital assets review.


INTERIOR DESIGNER & VISUAL MERCHANDISER

IKEA Home Furnishings | Dec 2009 - Aug 2015, Dec 2018 - Present

  • Inspire visitors with home furnishing ideas through store displays based on the product range, brand standards, national marketing direction and local market relevance.

  • Work collaboratively with team members and other commercial departments to evaluate and develop store display attributes including specified function, size, style expression and price point.

  • Prepare and present AutoCAD drawings, materials and product lists for store construction and renovation projects.

  • Organize and maintain documentation of planned and executed store displays.

  • Mentor fellow co-workers to manage workloads, working relationships with commercial partners, and development opportunities.

  • Work with building facilities department, external vendors and contractors for store renovations.

  • Prepare and submit requests for furniture, carpentry and paint changes for scheduled remodels.

  • Support with store graphic communication by producing and installing signage and vinyl application for customer guidance, product pricing, and store events.

  • Participated in special projects, including:

    • Implementation team member for new store locations.

    • Lead planner for national department remodels.

    • Lead Designer for company community service projects.

VISUAL DISPLAY ASSOCIATE

Fortunoff Department Store | Dec 2007 - Dec 2008

  • Stimulated an engaging and memorable store experience for visitors by displaying seasonal products in created environments.

  • Collaborated with design team to coordinate product areas and ensure an accessible floor layout.

EDUCATION

Bachelor of Fine Arts: Fine Arts
School of Visual Arts, New York, NY, 2007

Completed the BFA program in Fine Arts with a concentration in Sculpture and Printmaking. Final Studio Show installation published in School of Visual Arts BFA Department of Fine Art 20/20 Catalog.